What is Google Analytics ? Everything you need to know

What is Google Analytics ? Everything you need to know :

Google Analytics is very important and useful product of Google. Basically it is the free service offered by Google that tracks and reports about the website traffic. Google Analytics is now the most widely used web analytic service on the Internet. The first time it was launched in 14 November 2005. Google accquired Urchin Software Corporation. Google Analytics is also offered in two additional versions, Google Analytics 360 and Google Analytic Premium and one also for the mobile divices Google Analytic for Mobile Apps which works on iOS and Android.

Google Analytics Features are:

• Segmentation for analysis of subsets such as conversions.
• Data visualization tools that include many features such as dasboard, charts, scorecards and motion which display changes in data over time.
• Email-based sharing and communication
• Custom reports.
• Advertising Reports.
• Cost Data Imports.
• Campaign Measurement.
• Integration with other products of the Google such as public data explorer, website optimizer and google adwords. 

Google Analytic is implemented within the page tags with a tracking code which is basically a Java Script code that a user can add this code to every page of the website. The code collects the visitors data and then it sends to the Google data collection server. There have been several online posts that talks about the impact of Google Analytics on performance. However google have introduced asynchronous javascript code to reduce the risk of slowing the loading of pages that using google analytics script code. So there have been no compromised with the performance of the website. After using Google Analytics there will be no effect on website. You can blindly trust on google analytics.

Google Analytic is widely used for statical services. Yet there has been some concern about the privacy. But its not the great issue because it only collects the data which is helpfull for the website it does not collect any personal information.

Google Analytic has been became very popular. Around 55% of the 10,000 most popular websites uses it. In May 2008, Pingdom released a survey stating that 161 of the 500 biggest sites globally uses google analytic services. Google analytic is a great step towards the websites. Many people uses this service as free as well as the premium subscription of this google analytic. Let see what more updates will come in comming years.

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